All businesses are in the media business, whether or not they acknowledge it (or like it).
The Internet has rapidly changed how customers discover, research, and interact with companies.
You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.
You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.
Whether you are trying to build a thriving personal brand or create a business bigger than just yourself, it is essential to understand what makes a podcast get the attention it deserves.
Of course, this is not as easy as it sounds. It never is. And even smart podcasters make avoidable mistakes.