What if there was a way for your content strategy to cut through the noise, get noticed, and make a real connection with your audience?
For many businesses, on-demand audio content is the way to do just that.
Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.
There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.
It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.
Yet, if your business takes content marketing seriously, then podcasting can be a strong component of your content strategy.
Here are four reasons to embrace podcasting as an integral part of your strategy. [Read more…] about Why a Comprehensive Content Strategy Includes Podcasting