A few hours before recording this episode, we received an email from a loyal Showrunner listener. It turned out to be the perfect idea for an episode.
Cue the sounds of fireworks and jubilant marching bands!
This is episode 100 of The Showrunner, and it’s extra special because it’s all about you — our faithful listener.
Is it possible to step away from your podcast and have downloads numbers go … up?
That might sound crazy to you. Maybe even impossible. But it’s not. And we have the listener email to provide it. What is this showrunner’s secret? It’s actually not any kind of secret at all.
If you were given a choice, would you create a podcast that took more or less time to create, all else being equal?
Some podcast formats are harder to consistently produce than others. Choose wisely.
Your audience does not need your ideas. It’s true. What your audience needs — in fact, all that your audience needs — are your best ideas. And you should invest more time distributing these premium ideas further and wider.
Seven years ago, I recorded my first live podcast.
The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended.
I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes were extremely low. It was basically like we were just talking on the phone amongst ourselves, as we might have done even if we weren’t recording.
Except that it wasn’t like that at all.
Because some people were listening. And a million people could have been listening, had they wanted to.
I mean, we were live … on the air!
Which gave that first episode of our nascent postgame show an energy unlike any other I had ever felt before.